Purveyors of Clean Energy Technology and Fresh Water Production
Ocean Thermal Energy Corporation provides renewable energy and clean water production through the development of Ocean Thermal Energy Conversion (OTEC.) As a digital marketing consultant, I contribute to the well-being of Ocean Thermal Energy Corporation's digital footprint- creating and sharing content for their social media marketing campaign and offering graphic and web design counsel on an as needed basis.
Graphic design, Website development, social media marketing, email marketing, project management, writing
Photoshop, Twitter, Facebook, Sprout Social, Facebook Business Manager
While Ocean Thermal Energy Corporation had a large social following, they were publishing inconsistently and without purpose. This lead to little to no interaction on Facebook or Twitter. Additionally, they needed to evaluate their target audience and establish an ultimate goal.
OTE Corp. wanted to lead large numbers of visitors to their website in the hopes of attracting new investors and clients. We changed their priority from quantity to quality- focusing on attracting audience interaction rather than page likes. Using granulated targeting, we have seen an exponential growth. Currently averaging half of a million impressions each month, OTE Corp.'s social media accounts continue to reach new audiences and expand their overall reach.
Facebook has seen a 50% increase in overall engagement
Twitter has seen a 15% increase in overall engagement
Ocean Thermal Energy Corporation was looking for a clean, modern website to educate investors, clients, and policy leaders on the benefits of Ocean Thermal Energy Conversion. They needed to convey their messaging in a simple, straight-forward way as well as discuss climate change and other global issues without evoking negativity or using scare tactics.
I worked with OTE Corp's internal team to come up with the perfect web design. Once implemented, I offered original blogs and conducted interviews with their scientists and professionals to give credibility to the company and their mission. All the content is shared on their blog as well as on Facebook and Twitter as part of their social media marketing campaign.
Additionally, I offer constant support to OTE Corp's team, which empowers them to update the site internally.
OTECorporation.com averages about 1,700 unique visitors each month with over 4,000 monthly page views.
OTE's projects and initiatives consistently require the need for streamlined presentations and marketing collateral. Additionally, they often request original, branded visuals to be used on their website and social media efforts.
I work with the OTE team to come up with modern, intuitive concepts- creating sales and investor decks with InDesign, logos and infographics with Illustrator, and graphic images with Photoshop.